Visual Hooks Are Too Important To Ignore

Welcome back to Content Department…written to give you a content edge in 60 seconds.

Today’s Focus: My #1 tip for getting more views, shares, and conversions on your short-form videos…stop ignoring the visual hook.

Visual Hooks
Hooks are made up of 3 components…this is the order they matter:

1. Title Text (title text on screen)

2. Visuals (images/videos what you show)

3. Spoken Words (what you say)

Text and visuals matter more than speech because people can read and visually comprehend faster than they can hear. The text on screen in the most important thing to get right. Let me prove it to you…

When you watch this video, what do you notice first?

It’s probably some combination of the red title text sliding across the screen and the spinning/zooming globe visual.

But it’s for sure not my spoken hook…because you watched this without sound 😉

More than half of your viewers watch in silence, so you have to optimize for the visual hook on screen.

If you want more help improving your short-form videos, you can check out my full breakdown on how my Ironman video got 46M views and drove 29K new followers in 8 days.

Keep crushing!