6 Big Ways Social Media Is Changing In 2025 (and how to stay ahead)

Today’s Tip: If you want to keep winning on social media, pay attention to these 6 disruptions coming in 2025.

Social media is constantly evolving.

Usually it’s micro-tweaks and slight meta shifts that require small deviations in strategy.

But every once in a while, everything changes and massive tidal waves change the way the game is played.

I think we’re headed for a big one at the intersection of AI x Content.

Simply put…if you want to keep winning on social media (and using it as a distribution vehicle for your business), you need to pay attention to this.

I broke down my latest thinking (strategy and tactics) in this video:

• Trend 1: AI Content Takeover (what, when, and how)

• Trend 2: AI Agents For Content

• Trend 3: Building Direct Pipes To Owned Audience

• Trend 4: More Experimentation (Stay Weird)

• Trend 5: The Death of the Influencer

• Trend 6: Worldbuilding

Here’s the link to the full video: https://www.youtube.com/watch?v=ONquL-tGn-M

Keep crushing!

PS - If you want more help improving your videos, you can check out my full breakdown on the psychology of great hooks (responsible for billions of views)