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Your Invitation: Short Form Academy

Enrollment closes on Wednesday (12.3). Due to our overwhelming demand, we are hard capping the remaining spots…they are now first come, first serve.

What is Short Form Academy?

Short Form Academy is designed to help business owners build short-form content machines that go viral at will and convert views into sales.

Together, we’ll get you to your first outlier video (100K+ views), your first viral hit (1M+ views), and a consistent 1-in-4 (25%) viral hit rate…all while converting the attention you generate into revenue for your products and services.

The Academy (Phase 1)

We’ll start with Phase 1 where the goal is to:

• Develop your Viral Content Engine and manufacture your first outlier (100K+ views)

• Design your Buyer Activation Flows to passively convert views into dollars

• Build your Personalized Content Strategy to sprint to consistent viral hits (1M+ views)

1. Your Viral Content Engine

Inconsistent viral hits are not enough to sustain a growing business. You need a repeatable system for generating “on-target” attention at will. As a member of the Academy, you’ll develop your own Viral Content Engine – a proven repeatable content approach, based on your unique strengths, personality, and niche focus. This engine will take you from zero to consistent virality in a matter of months, not years.

2. Your Buyer Activation Flows

Views alone won't drive sales. To make conversions happen consistently, you need intentionally crafted pathways that passively convert organic views into sales. As a member of the Academy, you will craft your own Buyer Activation Flows that turn complete strangers into followers and followers into loyal customers. When your activation flows are dialed in, more views automatically mean more sales — no extra effort required.

3. Your Personalized Content Strategy

Once you start generating outlier views and conversions, you’ll need a systematic approach to optimize and iterate until you hit viral consistency. As a member of the Academy, you'll develop your own Personalized Content Strategy to methodically test, refine, and improve your engine until you achieve a 25% viral hit rate. When you pair your proven engine with methodical iteration, one viral hit becomes four, then ten, then a predictable part of your business.

The Path To Consistent 1M+ View Hits

Here’s the exact blueprint we’ll follow to build you up to consistent 1M+ view hits.

Phase 1: Your First Outlier (100K+ Views)

As a member, you’ll get a 1-on-1 call with Kallaway to clarify your step-by-step content roadmap and walk away with:

• Strategy: Your Viral Content Engine (based on your unique strengths, personality, niche)

• Action: 3 immediate action steps to hit 100K+ views and drive your first sales

• Blueprint: The exact model you’ll use to make 1 out of every 4 videos you publish go viral 

Phase 2: Your First Viral Hit (1M+ Views)

After you hit your first 100K milestone, we'll implement the complete SFA model to ramp up to 1M+ views.

You’ll get:

• Community access to Kallaway and all other Academy members to get answers to your challenges within 24 hours, whether through our optional group calls or async support.

• The complete SFA Workshop Library with proven templates, scripts, tools and tactics to help you go faster. As well as access to all past and future workshops.

• Optional Weekly Wednesday calls at 11AM PT for live support.

You’ll have a community of vetted A-players to rely on when you feel stuck, hold you accountable, and celebrate wins with on your path to consistent viral hits.

Phase 3: Predictable 1-in-4 (25%) Viral Hit Rate

The final phase focuses on optimizing your content strategy and identifying your winning formulas: more consistency, predictable on-target viral hits, and more sales with less effort.

With your Personalized Content Strategy in place, we’ll take your viral hit rate from 1 in 50 to 1 in 4, increase conversion rates, and bring your CAC down to zero.

At this point, you can choose to:

1. Continue expanding your content strategy to include other content formats (YouTube, newsletters, etc.)

2. Coast and continue acquiring customers for free

Investment

As a Founding Member, you’ll get access to Short Form Academy for $197/week (payment period begins on 12/3).

We will never offer this price point again. Price increases to $250/week on December 3rd.

Additionally, as a Founding Member, you will receive 2 free weeks at the end of December to ramp up, plan and start the New Year off crushing content.

Time To Profit

DISCLAIMER: I do not guarantee you will make any amount of money in any amount of time. I want to be completely upfront about this with you…success with content requires a ton of work and is entirely dependent on how hard you push.

That being said, if you take this seriously, follow my strategies, use my methods, and make use of all the resources and support I provide you, within 8 weeks you can reasonably expect to hit 100K+ views while building:

• Your Viral Content Engine for pumping out viral hits

• Your Buyer Activation Flows for passively converting views into sales

• A Personalized Content Strategy for dramatically increasing your hit rate in record time

• A complete content system running in under 4 hours per day

After 8 weeks, you’ll be able to generate and monetize attention at will with the option to continue scaling with us to consistent 1M+ view hits or leave with your content growth engine built.

To preserve spots for long-term members…we have a strict rule that if you leave, you cannot rejoin for a year.

Terms

No contracts or commitments. Stay as long as you're getting value, leave whenever you want.

Guarantees

No guarantees, big promises or refunds

To Recap

PHASE 1: We get you started on your winning path with a 1-on-1 call to build your Viral Content Engine, map your next 3 action steps, and design your custom roadmap to consistent viral hits. Then, we guide you with deep learning and rapid iteration to land your first outlier video (100K+ views) and drive your first sales.

PHASE 2: We refine your Viral Content Engine, Buyer Activation Flows, and Personalized Content Strategy using the tools, resources, and top-quality peer group to help you reach your first viral hit (1M+ views) and consistently turn views into sales without additional effort.

PHASE 3: We help you optimize your Personalized Content Strategy to dramatically increase your viral hit rate from 1-in-50 to 1-in-4 (25%), lower your customer acquisition costs to zero, and build predictable systems for turning attention into revenue.

Due to initial demand, we have now hard capped the number of spots. We expect these to sell out in the next couple of days. We are now first come, first serve.

How To Join Short-Form Academy

STEP 1: Reply “I’m in” to this email.

STEP 2: I’ll get you enrolled and welcome you to the academy today