I was wrong.

I used to think views were everything.

After 2 years, 400 videos, a million followers, and a billion views…I finally started to feel like I cracked the social media code.

I could reach millions of people whenever I wanted.

And I figured out a repeatable formula for others to do the same.

So I poured all that knowledge into Short Form Academy, and hand-selected a small group of business owners to pressure test my methods.

And it actually worked.

Over the past few months, business owners across vastly different niches have been getting hundreds of thousands — even millions — of views within weeks of implementing my frameworks.

Call after call, we’ve been celebrating the massive wins together.

But then I realized something…my original assumption was completely wrong.

As awesome as it's been to see members reliably rack up massive views — what's been even more exciting is seeing the actual cash they’re generating.

And this realization has completely shifted my perspective…

Following my methods, business owners with low view counts have also been consistently generating leads.

In fact, there's way more leads, partnerships, and opportunities being created than videos going viral.

And that's an amazing thing.

Because it means anyone can get started with content and have a measurable impact on their business within weeks.

This helped me realize that views aren’t what actually matters for winning on social media….

What actually matters is putting out consistent content above a minimum quality threshold.

What actually matters is building trust & authority with your ideal buyers.

What actually matters is having a clear path for them to buy.

That’s all you need to win.

The millions of views you’ll rack up along the way is simply golden sawdust.

I'm excited to help a select few business owners start winning on social media when we re-open doors to Short Form Academy next week.

P.S. We have limited seats and anticipate selling out extremely quickly. If you missed out last time and don’t want to miss out again, reply "winning" to jump the line.