A super simple way to grow your social channel 3x faster

Today’s Tip: The most ‘slept on’ tactic for growing your social channels faster (and monetizing along the way) is the comment value playbook.

Everyone is looking for the cheat code, the hack, the 80/20 way to eek out more unfair growth on social media.

What can I do to grow faster than everyone else?!

The answer you’re looking for is the comment value playbook.

This strategy is super simple, but extremely effective.

Every time anyone comments on your content, reply back within 24 hours with a 12/10 high value reply.

• If they leave a question…answer their question thoroughly

• If they leave a nice note…go watch something of theirs and leave a nice note back.

• If they leave a thought provoking take…begin a dialogue with them in the comments

And so on…

Until it is no longer feasible for you to respond to every single comment without sacrificing your full day to do so, execute against this relentlessly on your hero platform (where your ideal viewer avatar lives).

And if you have to limit which you reply to, reply to all of the questions.

Why does this work so well?

Let me break down the psychology and why this is a cheat code to mega growth and monetization…

Your main goal by posting content is to build 1:1 trust at scale with your desired ideal viewer avatar.

And you’re doing this, most likely, because eventually you would like some portion of those people to buy something from you that helps them solve a problem they have.

The best way to build the highest density of trust is when you have 1:1 time with a person.

It’s the same logic for why it’s easier to build trusted relationships at a conference when you’re talking 1:1 at the happy hour vs presenting on a panel.

When someone leaves you a public comment on your content, they are signaling that they are open and eager to have 1:1 attention from you around a particular question or topic.

When you provide an answer, it makes them feel individually heard and closes that 1:1 loop in their mind. In just 20 seconds of your time, it has the same dopamine effect to them as if you spoke to them for 10-15 minutes.

This is because they had already been having a one-way dialogue with you in their own head while watching your content.

And if the benefits stopped here, it would probably still be worth doing.

But this is only half of the value…

Since comments are public, you’ve basically created a public billboard for all new viewers to see that you are trustworthy because you’ve spent time answering the questions of others just like them.

They will think, just from reading your responses to other comments, that you are more trustworthy because you responded to their peers.

So you’re building max trust of the person you responded to and residual trust with all others that read those comments afterwards (and this could be thousands of new people if the video does well).

As this trust is gained, those people (comment receivers and readers) will feel a deeper sense of fandom to you and are more likely to watch, share, engage and comment again in the future.

You’ve elevated them from a stranger to a known fan, which creates a mini-advocate in your world.

The more you do this, the more tailwinds you build, the faster your future content spreads, the faster you grow.

This is why Gary Vee spent a decade responding to thousands of comments per day even after he was already huge.

You can see the effect it brings when you have an army of loyal advocates.

And because they are comments, you can build the 1:1 trust at scale in a much more efficient way.

This is so important, it’s almost worth hiring an EA or building an AI workflow (if possible) to do this at scale.

And the bar is so low…most people ignore their comments or leave super transactional, “junk food” replies.

This is the #1 growth strategy to deploy in the beginning when you’re trying super hard to get your channels off the ground.

If you want more growth…hit the comments hard with value and watch the numbers skyrocket.

PS - If you want more help improving your videos, you can check out my full breakdown on the psychology of great hooks (responsible for billions of views)