The 5-Minute Content Audit: How To Rapidly Fix Your Videos

Today's Tip: Conduct a rapid 5-minute audit on your underperforming content by evaluating four key factors: hook effectiveness, idea strength, pacing, and comprehension clarity.

When a video doesn't perform as expected, it's typically due to one of four issues:

1. Hook Effectiveness

• Your visual hook wasn’t compelling enough to stop the scroll

• Your first line doesn’t create enough contrast against the viewer’s common belief

• Your spoken words don’t perfectly align with your hook visuals

2. Idea Strength

• The video premise wasn’t valuable enough (interesting or useful) to your target audience

• You didn’t present a unique angle around topic or delivery

• There was insufficient contrast between common belief and your contrarian take

3. Pacing

• You didn’t cut enough space between sentences to drive a pace sufficient at holding attention

• You aren’t switching visuals frequently enough to hold attention

• Your overall delivery feels too slow compared to the average feed speed

4. Comprehension Clarity

• Your viewers couldn’t easily follow your train of thought/logic

• You didn’t use enough visual aids to reinforce spoken concepts

• Your viewers had comprehension loss by the end of the video

Run every underperforming video through this quick audit, and you'll immediately identify the weakest link in your content chain. Then, you can make targeted improvements rather than randomly guessing and checking.

The fastest growth comes from systematically identifying and fixing bad patterns, not from reinventing your approach with each video.

PS - This is part of our end-to-end content checklist provided to members of Short Form Academy. If you’re looking to grow your business with short-form content alongside others, reply “early” for details before we open to the public next week.